According to This Article,
if you don't know a goddamned thing about political issues but are a celebrity in television, movies, or sports, you have a built-in advantage for the most part.
Look at history: John Lodge, Helen Gahagan Douglas, George Murphy, Sonny Bono, Clint Eastwood, Ronald Reagan, Bill Bradley, Jack Kemp, and Steve Largent.
It doesn't hurt.
A choice quote:
"There is a stereotype of football players I had to overcome. You had to prove you were reasonably intellectual and could articulate your vision," said Steve Largent.
On the other hand, that's as good a case against celebrities going into politics as I can think of, judging from his career.
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