Smokey Bear turns sixty this year, but his message has had to change over the years. Instead of the old slogan of "Only You Can Prevent Forest Fires," the message is now "Only You Can Prevent Wildfires," since many fires are beneficial for the environment. Here is the story of the famed bear, who died in 1976. A picture of his gravesite is here. (Photo, Martin Smith-Rodden, The Virginian-Pilot)