Obituaries.

Tony Schwartz, the media consultant who created the infamous "Daisy Ad" for the Johnson campaign, died last Saturday at the age of 84.

The ad aired only once, on September 7, 1964:

Though the name of Johnson’s opponent, Senator Barry M. Goldwater, was never mentioned, Goldwater’s campaign objected strenuously to the ad. So did many members of the public, Republicans and Democrats alike. The spot was pulled from the air after a single commercial, though it was soon repeated on news broadcasts. It had done its work: with its dire implications about Goldwater and nuclear responsibility, the daisy ad was credited with contributing to Johnson’s landslide victory at the polls in November. It was also credited with heralding the arrival of ferociously negative political advertising in the United States.


YouTube has it:

No comments:

Featured Post

A Slap on the Wrist

 Today, I read the news that a convicted killer who got a slap on the wrist, had once been married to Andy Williams, had a mediocre singing ...