“We got blindsided by two idiots with a video camera and an awful idea,” said a Domino’s spokesman, Tim McIntyre, who added that the company was preparing a civil lawsuit. “Even people who’ve been with us as loyal customers for 10, 15, 20 years, people are second-guessing their relationship with Domino’s, and that’s not fair.”
In just a few days, Domino’s reputation was damaged. The perception of its quality among consumers went from positive to negative since Monday, according to the research firm YouGov, which holds online surveys of about 1,000 consumers every day regarding hundreds of brands.
No, I didn't watch the offending YouTube video before it was taken down. (Edit: It is still up on YouTube, but I am not providing a "live" link.)
There is no "free speech" here.
Domino's response is here.
_____
No comments:
Post a Comment