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Obituary: Robert Norris, a non-smoking rancher who was the face of the Marlboro Man, has died at the age of 90.
Mr. Norris, though never a smoker, was featured as a Marlboro Man in commercials that ran for about 14 years in the United States and Europe. He eventually abandoned the campaign because he felt he was setting a bad example for his children, according to his ranch website._____
In 1964, the surgeon general declared smoking a health hazard, and the tobacco industry faced increased regulations. Philip Morris, the nation’s largest cigarette maker, acknowledged decades later that smoking causes lung cancer after increased pressure from lawsuits, regulators and Congress.
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