Obituary: The man responsible for the traditional Easter candy, Peeps, has died. Bob Born, was a mere 98 when he died the other day:
Bob Born saw the candies’ potential, so he and an engineer at the company designed and built a machine to make them in less than six minutes. The company’s current machines, which are still based on Bob Born’s design, now pump out 5.5 million Peeps per day.
Bob Born also came up with the recipe for another popular Just Born candy, Hot Tamales. Just Born also makes Mike and Ike fruit chews and Goldenberg’s Peanut Chews.
Bob Born became Just Born’s president, in 1959, and held the role for more than 30 years. He last visited the Just Born factory, on Feb. 15, 2019, when the city of Bethlehem proclaimed the first day of the Easter season as “Bob Born Day.”
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